Reviewing the shopping centre investments in Turkey, Hilmi Özçakır, CEO of Turkmall, said: “Investments will be heading towards Anatolian cities, which are holding a great potential.”
The number of shopping centres has been increasing. According to the research conducted with the contribution of Council Of Shopping Centres – Turkey (AYD),” Shopping Centres’ Potential in Turkey”, there are 306 active shopping centres in 56 provinces across Turkey. 110 more shopping centres with a 13,249,913 m2 of total GLA are planned to be opened 2015, and 14 centres in 2014. 5 out of 14 will open its doors in Istanbul, remaining 9 centres are being developed in Adana, Ankara, Antalya, Çanakkale, Diyarbakır, Konya, Tokat, Kayseri, and Malatya.
Operating in shopping centre development and investment sector since 1992, Turkmall has constructed 5 million m2 of retail space and provided 2.5 million of GLA with 30 shopping centres. The company has realised 10 shopping centres in several provinces of Turkey between 2004 and 2010.
Turkmall’s investments in Anatolia will continue
Reviewing the shopping centre investments in Turkey, Hilmi Özçakır, CEO of Turkmall, said that Turkey is still in need of shopping centre investments. Pointing out Anatolia for new investments, Özçakır said: “In the upcoming period, shopping centre investments will be heading towards Anatolian cities, which are holding a great potential. Investments will gear up not only in large provinces, also in small districts. Provinces or districts with a population of 150,000 to 200,000 people will be considered as potential investment locations by investors and developers. Because, such locations are also holding a great potential as centres of attraction for social life. Thus, I can tell that investment risk is quite low for these locations if you have the accurate feasibility and the right shopping centre concept.”
Noting that Anatolian cities shine out among Turkmall’s investment locations, Özçakır told that Turkmall has invested EUR 2 billion out of EUR 5 billion in Anatolia, and that the company will continue to invest in Anatolian cities.
Novada shopping centre chain expands
Turkmall is planning to expand its Novada shopping centre chain with new investments and projects in Anatolia.
Pushing the limits of the world created by people regards to their consumption own habits, Turkmall offers a new concept to the sector with the Novada brand. The very first Novada Shopping Centre was opened in Söke region of Aydın. The centre, which is also the first open-air outlet shopping centre of the region, offers factory outlet stores of many prestigious brands.
Novada brand’s second shopping centre was opened in Ataşehir, the upcoming financial centre of Istanbul. Turkmall is expanding the Novada shopping centre chain with Novada Konya in Konya, Novada Outlet Balçova in Izmir, and Novada Tokat in Tokat. The company plans to expand the chain further with new investments and projects across Anatolia.
The difference of Novada
Noting that shopping centre chains are creating a great synergy, Hilmi Özçakır, CEO of Turkmall, explained the difference of Novada: “Firstly, we have put the concept of entertainment to the centre of the new shopping world we created. The concept of ‘experience’ stands next to ‘entertainment’ in this world. Visitors shopping experience from in shopping centres is our main priority. We’re changing the concept of “food-court” to “food lounge”. We’re offering our visitors the opportunity of experiencing new tastes in different environments instead of tastes they used to experience. Our visitors encounter with several events in our shopping centres. Novada shopping centres are welcoming visitors with a new concept of entertainment almost every day and keeping festivities alive all day long with the conception of “discovering new geographies everyday”. This is what Novada is.”